I saw on my daughter’s Facebook wall that she is “attending” an event I thought might be related to the Xerox program “Let’s Say Thanks:” Please do this for our Soldiers, it will only take 10 seconds. Indeed it was someone who posted LetsSayThanks.com as a link for others to send the troops a personalized card. In real-time, I witnessed her friends commenting on how great a program it was and how social media was spreading the word so quickly. It’s true, since the program started in 2006, more than 25 million people in total have visited the site – thanks in part to social media.
I reminded the chatting Facebook friends that the heavy-lifting was still being done in the real-world, through countless hours from Xerox’s Lets Say Thanks production printing partners to create those 25 million personalized thank you notes, and the volunteers at Give2TheTroops.org who include the cards every day in care packages delivered to US troops stationed around the globe.*
Since the program has gotten some new attention (see sidenote) it’s a good time to send a huge thank you to the production printers who are making the virtual campaign a reality; these state-of-the-art facilities enable thousands of cards to be printed in just a few hours, and these printers have supported Xerox in supporting our troops. Xerox could not do this alone!
A heartfelt thanks to all our partners, including the most recent: Associates Graphic Services, CRW Graphics, DCG, Digiprint, Laser `Print Plus, The Total Mailing System, Universal Reprographics, Inc., Visions First and Century Marketing Solutions.
A sidenote: It’s so good to see the program has caught the attention of celebrities and public figures alike as they light up the twittersphere. They run the gamut from Gene Simmons of rock band KISS fame and Lauren Conrad of “The Hills” to John McCain and Craigslist founder Craig Newmark.*
So, in the spirit of social media, embed the widget below, or tell all your friends on Facebook and Twitter!
— Karen Arena, public relations consultant to Xerox
*Updated November 21, 2017.