Christopher Capozziello for The New York Times

Christopher Capozziello for The New York Times

Sunday’s New York Times featured Xerox CEO Ursula Burns in a candid profile of her career and passion for Xerox. With the right blend of personal and professional storytelling, writer Adam Bryant gave readers a view of Ursula and her Xerox goals as the CEO.

Bryant writes:  “And so, while the Xerox story is not all about Ursula Burns, it is still a lot about her, particularly because there are few visible seams between who she is as a person, her life story and how she plans to lead Xerox.”  Check also the accompanying podcast interview with Bryant and his impressions of Ursula.

Mr. Bryant, you are correct, Xerox got the REAL thing in Ursula Burns.

— Karen Arena, Xerox public relations consultant