We caught up with Xerox chief marketing officer, Christa Carone, after her DMDays 2010 Keynote recently. She gives us her opinion on the current state of direct marketing, and how agencies and companies can benefit from subtle customization, and how XMPie, a Xerox company can help. Read more about her talk on direct marketing and customer relationships, and through some of the news reports on Christa’s keynote.
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