-Submitted by Breanna Banford, Xerox communications intern

Not too long ago, I was on my laptop wondering where I will be in ten years. That got me thinking… where will the rest of humanity be in ten years? With all the technological shifts in the last decade, where could it possibly go from here? It’s a daunting thought. Already the world has been exposed to the amazing resource that is the internet, changing the way the people and businesses interact.

Now, there is so much information on the internet. Most people are still trying to catch up with these changes, myself included. Daily, we’re bombarded with a tremendous amount of information. Most of the time we don’t know how to deal with it. Ray Kurzweil, an inventor and futurist said, “A successful person isn’t necessarily better than her less successful peers at solving problems; her pattern-recognition facilities have just learned what problems are worth solving.” And, it’s true! With all the information out there it’s become a necessity to pick and choose what you need to deal with because there’s no chance you have the time to do it all. The bottom line is we have to sort through the clutter and prioritize in order to do our jobs. It’s going to be more helpful to utilize the virtual resources we have, specifically social media.

I watched a YouTube video titled “Social Media Revolution” that talks about the technology and virtual developments that have occurred in the past few decades. The majority of the transitions mentioned in the video are media related, which in turn, has affected a wide range of companies. One thing that’s obvious is that social media forums are taking the internet world by storm. The sites, like Facebook, Twitter,* YouTube, LinkedIn, etc., were developed less than a decade ago and were instant sensations. As a result, the way companies do business through marketing, advertising and public relations has changed, and it seemingly happened overnight. Social networks have had an overwhelming influence on our way of life. As a result, major corporations have jumped on the social media bandwagon, without knowing what they were doing or how it was benefiting them. We’re approaching a time when computers will be able to sort through the internet clutter and give us exactly what we want, without junk and spam. Like many companies, Xerox realizes it needs to adapt to these changes. Constant research is necessary in order to keep up with all the changes. Innovative ideas drive Xerox research. At the same time, Xerox wants to be aware of what our customers are saying – It’s our job to listen. Just as the video said, it’s a revolution. We’re all shifting to this new realm to reinvent our business and we’re catching up and catching on.

*Updated November 21, 2017.