Submitted by Brian Samuelson, Xerox’s traveling “roadie” blogger

So you might be thinking, what does Sting, one of music’s biggest superstars, have to do with Xerox? 

Good question.  What you might not notice from first glance is how much goes into putting on one of Sting’s legendary shows.  Xerox comes in to tackle the real business of entertainment and keep everything running smoothly behind stage.  Between printing programs, banners, contracts, venue maps, and even the Royal Philharmonic’s sheet music, there sure is enough to do before show time. 

Check out what Ciaran Flaherty, Live Nation global tour manager, has to say about “the big machine moving behind stage.”      

Watch Craig Evans, Live Nation senior vice president of Global Operations, explain how high quality tour partners, like Xerox, help make the artist’s vision come to life.

The tour runs in North America through the end of July, then over to Europe for Sept – Nov.  I’ll be there to share some  exclusive  clips of what happens behind the scenes, so stay tuned! – Next stop Toronto!! Canada eh!

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