Xerox Rocks Out with Sting: Xerox Presents Sting’s 2010 Symphonicity Tour

Submitted by Brian Samuelson, Xerox’s traveling “roadie” blogger

So you might be thinking, what does Sting, one of music’s biggest superstars, have to do with Xerox? 

Good question.  What you might not notice from first glance is how much goes into putting on one of Sting’s legendary shows.  Xerox comes in to tackle the real business of entertainment and keep everything running smoothly behind stage.  Between printing programs, banners, contracts, venue maps, and even the Royal Philharmonic’s sheet music, there sure is enough to do before show time. 

Check out what Ciaran Flaherty, Live Nation global tour manager, has to say about “the big machine moving behind stage.”       

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         http://www.youtube.com/watch?v=dCPtPXuYgeA

Watch Craig Evans, Live Nation senior vice president of Global Operations, explain how high quality tour partners, like Xerox, help make the artist’s vision come to life.   

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   http://www.youtube.com/watch?v=AnATN3hb8aU&feature=related

The tour runs in North America through the end of July, then over to Europe for Sept – Nov.  I’ll be there to share some  exclusive  clips of what happens behind the scenes, so stay tuned! – Next stop Toronto!! Canada eh!

Need more Sting?  Check out www.xerox.com/sting

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3 Comments

  1. Kerry Mulder July 31, 2010 - Reply

    Great blog post and great music. Keep up the good work.

  2. Kim Buchanan August 3, 2010 - Reply

    Fantastic…can’t think of a better way to gain exposure…great company and great music

  3. David Metcalfe August 4, 2010 - Reply

    Excellent post! Nothing says it better than feedback from a Xerox customer!

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