– Patty Calkins, Xerox global vice president of Environment, Health and Safety

Hopefully you had a chance to check out prominent green blogger and bestselling author Andrew Winston’s take on the fundamentals of a corporate sustainability program here last week. Andrew has expanded on some of those thoughts in a second piece, tackling the idea that companies like Xerox and Waste Management actually encourage customers to use less of their traditional product or service – embracing sustainability to the core.

Are you surprised at this fundamental change in business strategy? Let us know what you think, and if your company is adopting a similar business model.