Asking Customers to Use Less Xerox Products

– Patty Calkins, Xerox global vice president of Environment, Health and Safety

Hopefully you had a chance to check out prominent green blogger and bestselling author Andrew Winston’s take on the fundamentals of a corporate sustainability program here last week. Andrew has expanded on some of those thoughts in a second piece, tackling the idea that companies like Xerox and Waste Management actually encourage customers to use less of their traditional product or service – embracing sustainability to the core.

Are you surprised at this fundamental change in business strategy? Let us know what you think, and if your company is adopting a similar business model.

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One Comment

  1. World Spinner February 16, 2011 - Reply

    Asking Customers to Use Less Xerox Products | Real Business at Xerox…

    Here at World Spinner we are debating the same thing……

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