by: Jim Rise, president, Xerox North American Reseller Sales

Now here’s an interesting statement from CRN’s cover story (May 23) on Xerox (Ursula Burns: Why You Should Care About Xerox):  “From mobile printing to cloud services to business process outsourcing, Xerox has become a state-of-the-art technology resource that businesses rely on to run more efficiently. To think of Xerox as a copier company is to think of Apple as a Macintosh company.”

Xerox CEO Ursula Burns on the Cover of CRN

One might ask: where does that leave Xerox’s channel partners and more specifically the reseller community, many of which have built their business models on selling printers and MFPs?

Actually in a good place.  In the CRN article Ursula speaks to how Xerox’s focus on services can help grow business and create stronger, more profitable relationships for channels and resellers with their customers.

I invite you to learn more about her vision for the channel, Xerox’s evolving service offerings for VARs, and how strategic partnerships are providing more value to partners in the Q&A: Burns Zeroes In On New Channel Opportunities – and while you’re at it, check out a slide show titled: Seven Things VARs Should Know About Xerox.