First Xerox shows up in a lead role at CES and now we are looking to head west again — this time to Austin for the South by Southwest Interactive Conference. Seriously? YES it’s true. Xerox is submitting a panel idea for the conference. Xerox’s Duane Schulz, along with colleagues from IBM, Cisco, NVIDIA and our agency partner, Text 100, have submitted a proposal for 19th annual SXSW® Interactive Festival — Social Media in the Underground World of B2B.
If you’ve been watching these past two years, you already know that Xerox has embraced social media in ways both creative and productive for a company that is largely a business to business brand. The growth has been organic. We know how important it is to listen to internal and external stakeholders, to find and engage in those conversations where we prove relevant, and to help enhance a customer’s experience through the many touch points for the brand. This blog is but one, but there are many places where people can better understand Xerox, and interact with us.
If we are elected to participate in the conference (hint: a vote from you will help it go a long way, vote for the Xerox panel at SXSWi ) Duane will discuss how Xerox is using social media to drive successful marketing programs.
If you don’t know about the SXSW Interactive Conference, watch the slick video they have produced for the 2012 show. Basically, it’s five days in Austin where the Technorati meet — cool presentations from both traditional and emerging media, hosted events and a look at new websites, digital projects, wireless applications, video games and startup ideas. In fact, the conference is credited with catapulting Twitter in 2007 to its place of prominence.
So, with a little luck and help from our own community (read: YOU), we’ll see you at SXSW on March 9-13, 2012 for the panel and the inspirational experience that only SXSW can deliver.
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