by Marco Bressan, chief innovation officer, Transportation Solutions, ACS, A Xerox Company

A good public transit system is essential for every major city. It’s the only real way to keep the city moving, avoid congestion and allow the city to continue to grow. The trains need to run on time and get people to where they need to be. But a great public transit system can anticipate changes, incorporate them and accurately predict the consequences of route changes, stop locations and frequency of service.

Sound far-fetched? Maybe – but it is possible, and we’re making it happen. By using a transit system’s own ticketing information, ACS’ expertise in fare collection and ticket processing and Xerox’s research capabilities – the building blocks for making it happen all fall into place.

Xerox has long been the leader in managed print services; managing approximately 1.5 million devices (printers, copiers, fax machines) from multiple vendors worldwide. To simplify our customers’ print operations, we’ve invested heavily in researching the way people interact with technology on a daily basis. And the same research principles can apply to folks taking mass transit. Now, we’ll apply the way we analyze behavior in the office, to create transit rider simulations and deliver tools transportation agencies need to provide passengers with a better and more predictable ride home.

Yeah, Xerox can do that.