All Points North, South, East and West

By, Guest Blogger, Randy Seberg, CTO, dmh Marketing Partners 

Randy Seberg, CTO, dmh Marketing Partners, addresses the crowd at the 2012 Lyra Imaging Symposium

It doesn’t really matter where I’m speaking – whether in Palm Springs at the Lyra Imaging Symposium or back home in Mt. Pleasant, Iowa – the message of profiting from transformative technologies and trends captures everyone’s attention.  Our philosophy to achieving profit and growth is pretty simple – use the best technology available to help our direct marketing clients connect with their target audiences – in the most impactful and cost effective way.

For us, that means taking risks – pushing boundaries and forging partnerships to get the best the market has to offer.  As a test site for Xerox’s new CiPress 500 Production Inkjet System – the world’s first high-speed, waterless ink jet press – there was a lot at stake. 

As you can imagine, we learned lessons the hard way and we had our share of highs and lows – but ultimately, successes were achieved. I knew testing a new press would have its challenges – but it was so worth the risk.  And what we discovered along the way was the deep satisfaction and reward that comes with partnering with a company that shares the same business goals that we do – and the willingness to make things happen – summarized this way – Do it right now right!

The CiPress is impressive – its advanced waterless inks and robust print process deliver exceptional output on stocks ranging from 50 gsm to 160 gsm. It is ideal for transactional, transpromo and direct mail, books and manuals.  With the press we can quickly adjust to our customers’ requirements.   Before, we had to produce applications on offset, imprint it with a laser, and then go to finishing and fulfillment.   The CiPress 500 has streamlined the production print process – and that’s good because it takes costs out of our processes.  

dmh Marketing Partners is all about generating responses.  With the CiPress 500 we can put multiple versions into a single mail stream, providing greater adaptability for my customers.  That’s a big deal for us and more importantly, for our customers.   It means more profit and growth – a message that resonates in the heartland of America – and all points North, South, East and West.

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The content shared in this blog post is the author’s opinion and does not necessarily reflect the views of Xerox.

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