The Modern-day Valentine: Where the Paper and Digital Worlds Collide

By Brian Segnit, manager, Digital Photo and Book Printing, Xerox

Valentine’s Day just wouldn’t be what it is without flowers, chocolates and cards. However, it’s interesting to see how today’s digital world sometimes puts a new spin on institutional customs. Take this Wall Street Journal article for example. It highlights Paperless Post, a company that merges the tradition of thoughtful paper stationary with today’s mode of online communication by hand making greeting cards and scanning them – giving customers a paper-like experience digitally.

Of course, traditional, tangible valentines aren’t going anywhere anytime soon. In fact, an estimated 150 million paper Valentine’s Day cards were bought last year, according to the Greeting Card Association.

This is a good indication that the paper market is still going strong for companies like Xerox customers MagnetStreet – an online stationary store that offers cards, birth announcements and magnets – and SendOutCards, which cranks out one million personalized greeting cards a month on their iGen Digital Production Presses.

So, with all the options at your fingertips there’s no excuse not to be on your game this Valentine’s Day ~ and make someone happy.

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