By Armando Zagalo de Lima, president, Xerox Technology Business

Two truths I’ve learned about business—companies need to adopt change to survive and thrive, but change is never easy.

The recent announcement from H-P details significant organizational adjustments. What the future holds remains to be seen, but there’s no doubt challenges lie ahead.  We know because we’ve been there.  Xerox fundamentally and successfully transformed when we exited the consumer printing business more than a decade ago and shifted to a services-led model driven by our core technology.  

We changed to reflect the dynamics of computing and business, and we’re a stronger organization for it. So are our clients. That’s what it’s all about, really. Accountability across the organization that gets decision making and investments closer to what a client needs from a partner.

We learned long ago that our technology business is about more than printing—it’s really all about finding better ways to share information. Today our lines of business reflect the commitment to giving each marketplace we serve the personalized attention it needs, and we can effectively and efficiently adapt to the different requirements of a large enterprise as compared to a small business. From a dedicated organization focused on bringing new capabilities to channel partners, to an entire business group that understands and delivers what our graphic communications clients need to capture new opportunities in print, Xerox is built to deliver the technology, services and expertise that each unique client needs to succeed.  (See Lyra Research brief for more details.)

Corporate transformation takes vision, commitment and a true understanding of your customers. The numbers tell our story – we’re the leader in equipment revenue market share worldwide, we’re the global leader in managed print services, and more than 80 Fortune 100 companies use Xerox services. Our purpose and our role in real business today is clear – to make work simpler for businesses of any size. We’re more agile and more capable of meeting client expectations than ever before.