by, Suzette Norris, Xerox PR Consultant

Suzette Norris

Question:  What is the opposite of Déjà vu? Answer:  Vuja de (Déjà vu backwards), the practice of seeing the same old thing in new ways.

Tom Kelley, author of “The Art of Innovation” and general manager of IDEO mentioned this idea during a talk he gave last week about innovation. To use “vuja de” you have to force yourself to observe ordinary things, events and behaviors with fresh eyes. Very often, he said, this practice leads to opportunity.

I decided to test drive “vuja de” when I stepped out of the conference room for a bio break. In seconds, I spotted a new take on an old idea (wish I had thought of this one).