By Jordon Keltz, CEO of Seniors For Living, Inc.
Each day an estimated 10,000 people in the U.S. turn 65, and as the senior population increases, so do the requests for information to senior housing communities. For Seniors For Living, Inc. (SFL), that means more and more families will be seeking our help with this very important life decision – finding the right senior care for their older relatives.
With a widening landscape for our company’s initiatives, we turned to Xerox to help keep it simple for senior living communities and senior care providers seeking the right leads to new residents, and for families often overwhelmed by the options and decisions in front of them. Through our new partnership, we’re taking the process a step further by having a live Xerox customer care representative guide consumers through the steps of the research process – adding the ability to set up a tour of the facilities that best fit their relative’s needs.
Why is a senior care community tour necessary? You wouldn’t buy a house sight unseen, and pictures are limited in the ability to evoke the general feeling of a place, to express the warmth of the staff and residents, to transmit the scents and sounds of a community. There is so much more to see, hear, and know about a community that can only be experienced in person. Visiting a community gives helps you envision your family member there, engaging in activities, connecting with neighbors, and receiving care. It offers your loved one a chance to determine if it’s a place they could call home.
For many adults, facing the fact that an aging relative may no longer be capable of living alone is not a realization they’re fully prepared for. In addition to dealing with the emotional aspect of such a life change, managing the details – often between more than one sibling and other family members – can make for quite a stressful process.
Here are some additional steps that can help simplify the process:
- Delegate responsibilities: siblings and other family members take responsibility for searching for communities, coordinating visits/tours at places of interest, determining the financial aspects of the decision, and checking in with the person(s) who will be moving to ensure that their preferences are guiding the search process. When you’ve selected communities to explore in person, assign individuals to accompany your senior family member for the visit.
- Take notes: Make a list of the things your loved one wants in an assisted living or other senior care community. Also include the pros/cons of communities before or after visiting them in person. Jot down things that impressed you about the facilities you visited.
- Reconvene: After you’ve gathered information, taken tours and done your research, get together again (virtually or in person) and share notes.
Jordon Keltz, CEO of Seniors For Living, is a consummate entrepreneur who has had many successful businesses. With vertical expertise in customer acquisition, Jordon enjoys helping customers drive new sales. His downtime is spent dedicated to his four children, as well as his daily cross training routine. Jordon filed this content as a guest blogger to Xerox. The content is the author’s opinion and does not necessarily reflect the views of Xerox.