Millennials are using transportation differently than Generation X or Baby Boomers. Here’s what it means.
By Parker Williams, senior vice president, Transportation Solutions, Xerox
The Millennial generation is larger than the Baby Boomer generation and three times the size of Generation X. We know that these individuals rely more on product reviews and endorsements from their friends, than any message on a pricy advertisement or huge marketing campaign. Millennials use their smartphones heavily, have more “friends” than anyone could possibly converse with regularly, and are highly skeptical of the media.
As a transportation expert, it’s necessary to have a thorough understanding of these behavioral trends so that we can adapt. Millennials are using transportation differently than Generation X or Baby Boomers. How can we prepare for this shift? Below are five ways millennial behavior is impacting transportation:
- They desire a multi-modal transportation system. Millennials tend to use more than one mode of transportation in a given journey, commonly referred to as mixed-mode or multi-modal commuting. According to an APTA report, nearly 70 percent of Millennials use multiple ways of getting around a city or suburb. They choose the most practical method of transportation for each trip, and use multiple travel options several times a week. About 46% of Millennials say that the main reason for walking or riding a bike is to save money.
- They ride public transit more often. This generation has a reduced dependence on the automobile. Car-sharing, bike-sharing, walking and car ownership all play a part in the multi-modal network, but public transportation is ranked highest as the best way to connect to other methods of transportation.
- They are taking longer to get their license. Millennials’ sense of freedom doesn’t depend on driving as much as it did for previous generations. As public transportation continues to improve, Millennials are taking advantage of these lower cost options and opt to spend their money on experiences rather than costly things such as an automobile.
- They like to be connected. A key benefit to public transportation is that you can multitask—such as texting friends while on the way to the office. This tech-savvy generation is the most educated generation in American history, and being constantly connected is just one of the ways they keep up with an ever-changing world.
- They aren’t having as many children. A study by the Frontier Group shows that between the end of World War II and 2004, Americans drove more miles with each passing year. A key factor in this trend was a steady population increase. Today we’re just not growing at the same pace, which means that smart transit executives are taking another look at their long-term plans.
Every generation has its own set of behaviors and norms. It’s always fascinating to see the differences between each age group.
What’s your plan to build a better morning commute for the generations to come?
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