By Gregory Pings, content marketing manager for Xerox
This story is about a cat named Xerox. The folks from the Madison, Wis., Underdog Pet Rescue of Wisconsin describe Xerox as a 4-month old kitten that was picked up as a stray. He’s a “little scared” and has beautiful markings on his back.
Why is the editor of a Xerox blog writing this article? Is it because I want to make some point about how Xerox is transforming the experience of how people work? Or the Xerox Iridesse Production Press delivers breath-taking image quality, much like the kitty’s markings on his back? Perhaps I will write a post about protecting our brand assets.*
Hyperlinks notwithstanding, this article is not about any of that. Every now and again, I remove the leash (get it?) from my editorial restraint.
Here’s the real story: My sister, who lives in Madison, sent me a link to Xerox the cat’s photo on Facebook. With a smiley emoticon, she asked me to keep the corporate brand police at bay. My response: “Is he a copy cat?”
Bottom line: Xerox is so cute – I’m talking about the cat – and I could not resist a good solid shout out to my hometown.
*Hyperlinks and text updated on May 21, 2018.