Answers to Your Biggest Questions in 30 Seconds

“30 Seconds to Know” quickly and simply explains complicated topics in exactly 30 seconds.

By Barbara Basney, vice president, Global Advertising and Media, Xerox

Do you know…

Why does the price of gas fluctuate?
Can you get the flu from a flu shot?
What’s the best way to have a great tee shot?


Well, I don’t know either. That’s why today, Xerox announced a yearlong exclusive sponsorship  with NBCUniversal called “30 Seconds to Know.” This new, original cross-platform video series, produced by NBCUniversal’s news and sports networks, aims to explain complicated topics and the day’s headlines in a quick and simple 30-second snapshot.

The series will run on the TV networks and digital hubs of NBC News, MSNBC, CNBC, NBC Sports  and the Golf Channel. Topics will be customized for the audiences of each network, with hundreds of videos being produced throughout the year.

Get updates on the latest videos by using #30SecondsToKnow hashtag on Twitter and Facebook.  And, don’t worry about missing one, as you can  always to find it on the network hub, which are all listed below.  .

  • NBC News – Broad-ranging headlines.
  • MSNBC – Progressive topics
  • CNBC – Financial and business news
  • NBCSN –  Sports headlines
  • Golf Channel – Instructional tips

We’re delighted to partner with NBCUniversal on the “30 Seconds to Know” program, because it  provides easy, digestible information that makes us all better informed about wide ranging topics. Simplifying how audiences consume news and information aligns strongly with Xerox’s commitment to simplify the way people work, so it is  wonderfully  complementary.

I would tell you more … but my 30 seconds are up.

But if you have a minute or less to spare, I would love to hear your thoughts about this new and original program.

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One Comment

  1. Giuseppe February 28, 2014 - Reply

    I love the idea and would be interested in the concept behind it.
    And i assume that you will remove now the xx page power point presentations at Xerox which existend when I was still working there. It should be done now in 30 seconds… 🙂

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