Good for Diversity, Good for Business: Here’s Why

By Gregory Pings, manager of Content Marketing for Xerox

“You have to have as many people who are capable engaged in the solution,” CEO Ursula Burns told PBS NewsHour’s Paul Solman. “If you don’t,” she added, “then shame on you.”

They’re talking about diversity. Take a look at this 8-minute segment from PBS NewsHour, where Ursula explains Xerox’s journey to diversity. You can take it as a news report, you can take it as a ‘how to’ guide. Either way, you’ll learn something that you didn’t know before, and it may challenge you to do things differently.

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Now, take a look at the Q&A  interview with Solman and Burns; the link is in the tweet below. You’ll find that this is vintage, if not typical, Ursula Burns: Ask her a question, and she’ll give you the answer – straight-up, no holds barred.

The thing I like about this conversation on diversity, it goes beyond ‘diversity is good.’ Everybody already knows that. Solman and Burns get to the central points of the argument. Why is diversity good? How does it benefit a business or, in Xerox’s case, how does it save a business? How does diversity help a business transform – as all must do?

You’ll want to bookmark this article for future reference.

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