By Barbara Basney, vice president, Global Advertising and Media, Xerox
This article will look very familiar to some of you. Earlier this year, I announced that Xerox entered into a yearlong sponsorship with NBCUniversal’s news and sports networks production of 30 Seconds to Know.
This video series explains complicated topics and the day’s headlines in a quick and simple 30-second snapshot – like this one:
— NBC News (@NBCNews) September 10, 2014
For me (and you too, I hope) 30STK was big news. And now I can share more news: The International Advertising Association New York Chapter has honored this series with its BrillIAAnce Awards. The awards honor the media industry’s most strategic, innovative, and impactful integrated and international advertising campaigns representing the collaboration of key clients, agencies, and media companies. (Yes, that’s us at the 54-second mark in this sizzle video!)
If you have enjoyed and shared these videos over the past 8 months – thank you for your support. If this is news to you, then you can catch up on one of these network hubs:
Once again, my 30 seconds are up. But if you have a minute or less to spare, I would love to hear your thoughts about these original videos.
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