30 Seconds to Learn Something New

By Barbara Basney, vice president, Global Advertising and Media, Xerox

This article will look very familiar to some of you. Earlier this year, I announced that Xerox entered into a yearlong sponsorship with NBCUniversal’s news and sports networks production of 30 Seconds to Know.

This video series explains complicated topics and the day’s headlines in a quick and simple 30-second snapshot – like this one:

For me (and  you too, I hope) 30STK was big news. And now I can share more news: The International Advertising Association New York Chapter has honored this series with its BrillIAAnce Awards. The awards honor the media industry’s most strategic, innovative, and impactful integrated and international advertising campaigns representing the collaboration of key clients, agencies, and media companies. (Yes, that’s us at the 54-second mark in this sizzle video!)

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If you have enjoyed and shared these videos over the past 8 months – thank you for your support. If this is news to you, then you can catch up on one of these network hubs:

NBC News – Broad-ranging headlines.
MSNBC – Progressive topics
CNBC – Financial and business news
NBCSN –  Sports headlines
Golf Channel – Instructional tips

Once again, my 30 seconds are up. But if you have a minute or less to spare, I would love to hear your thoughts about these original videos.

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  1. Susan Unger November 5, 2014 - Reply

    Congratulations MEC Global and the Xerox Advertising Team. Barbara thanks for letting us know.

  2. barbara.basney@xerox.com November 5, 2014 - Reply

    Glad you like it Sue! I calculated it took the Xerox and MEC teams 20 million seconds to create 30 Seconds to Know.

  3. Cheryl Adas November 18, 2014 - Reply

    Barbara…thanks for sharing! I didn’t know about STK…now I do!

  4. Barbara November 18, 2014 - Reply

    Thanks Cheryl! It is a great program with wonderful multi-channel integration. And, based on the research it also advanced the positioning of Xerox as a provider of business services — which was the goal!

  5. […] Result: There were 174k organic social interactions, 1.8 million video views, a 500% brand awareness lift, and a 3-minute average hub visit. The program was recognized by The International Advertising Association New York Chapter’s BrillIAAnce Awards. […]

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