By Barbara Basney, vice president of Global Brand Content and Media for Xerox

Xerox people are used to seeing our name on crossword puzzles. The typical clue goes something like “inventor of copying” or “office copier brand.” What, other than the Wall Street Journal’s crossword puzzle, would use this clue in their April 16 edition?

“Work can work better” advertiser

The answer, of course, is “Xerox.”

I’m particularly pleased because this placement is what us advertisers call “organic” – we didn’t suggest it; we didn’t ask for it; it had nothing to do with advertising or media negotiations. Puzzle master Tracey Gordimer gets (and deserves!) full credit.

Well, done, Tracey. Very well done indeed!

WSJ Crossword

(Image courtesy of The Wall Street Journal.)