by Toni Clayton-Hine, Chief Marketing Officer, Xerox
The story starts out something like this: A world famous novelist, a comedy writer and a poet laureate walk into a bar.
Well, we didn’t ask them out for a drink, but we did ask them – and nine other award-winning writers and artists from around the world – to join Project: SET THE PAGE FREE, a collaborative book project about the modern workplace, in support of global literacy.
So, no, we didn’t get writers into one room (or a tavern) to hash out the book. That’s too messy and too expensive. Instead, Xerox technology, software and apps made this collaboration possible. Things like:
- Xerox® VersaLink® C405 multifunction printers
- Dropbox™ and Google Drive cloud-based apps
- Xerox® Easy Translator Service – At the push of a button on your printer’s display, it translates the work of a French author into English.
- @PrintByXerox – Makes remote printing simple for those on the road.
- CapturePoint – Converts a physical document to digital for easy editing.
- DocuShare® Flex – Cloud content management for easy sharing amongst the work group.
There are more, but you get the point. Our printers don’t just print anymore. They connect us to our coworkers and peers, and help us work, communicate and share. They help us Set the Page Free.
The way we see it, the page is more than paper, more than printed words. The page is anything that connects us to the broader world of ideas, inspiration or outright silliness. Books, yes. Images and photos, yes. Podcasts and videos — oh yes! Aside from technology, however, literacy is the best way to set the page free, because simply publishing something is useless if no one can understand it. That’s why we’ve made charitable donations in support of global literacy to Worldreader, as well as 92nd Street Y, who has also been a collaborator on the project.
The result is an ever-unfolding, ever-surprising story of the modern workplace. Let’s see what happens — go to SetThePageFree.com and sign up to get exclusive project updates. We will publish previews, videos and podcasts starting in September – and make the final e-book available in November – for free.
The story has started. It’s like opening a good book and you can’t wait to get to the last “page.”