Director of Worldwide Corporate Industry Analyst Relations

What draws 60 of Xerox’s top analysts to Rochester, NY in June?  Could it be the renowned Xerox Rochester International Jazz Festival was striking up a tune?

Or, could it be the opportunity to hear about Xerox’s document technology business directly from senior executives?

Xerox CEO Ursula Burns with company executives

The answer is both! Last week, Xerox hosted analysts from around the globe in upstate New York.  The day-and-a-half briefing kicked off in Xerox’s hometown of Rochester with an address from Xerox CEO Ursula Burns and a concert at the Xerox Rochester International Jazz Festival.  The Gil Hatch Center for Customer Innovation took center stage the following day as Xerox executives from our Graphic Communication, Enterprise, and Indirect Channels business groups hosted tours, product demonstrations, and panel discussions to demonstrate Xerox’s leadership in document technology.

Though Xerox is transforming, our continued commitment to document technology rang loud and clear throughout the briefing.  As Burns put it during her opening address, “We must continue investing in the technology marketplace.”  Xerox Chief Technology Officer Sophie Vandebroek further reminded the analysts, “Inventing is at the core of what we do at Xerox.”

As one analyst summarized in an event wrap-up report, “Xerox provided a good indication that they were still committed to technology as it also grows its solutions and services business.”

The analysts walked away informed, and the Xerox team walked away excited having been able to share our vision with these key industry influencers.