Changing our Approach to Innovation

Vice President, Global Public Relations

Last week, I was fortunate enough to join Xerox CEO Ursula Burns, along with Steve Hoover, CEO of the Palo Alto Research Center, or PARC, a Xerox company, for a roundtable with technology and innovation journalists.  It was a great chance to hear Burns and Hoover talk about the transition of one of the most recognized brands (that would be Xerox) and also discuss the transformation of one of the most heralded research centers in the world (that would be PARC.)

Photo courtesy of Eric Savitz, Forbes; 2011

The point of this meeting was to (continue to) provide a view into the new Xerox, this time from the standpoint of innovation. After all, if you’ve been paying attention to Xerox, you’ll notice that we’re a much different organization than we were a year ago – and, like almost everything in our organization following the ACS acquisition, Xerox’s approach to innovation has changed. Changing perceptions, especially those that come with an iconic brand, is not something that happens overnight.

So it was good to read Eric Savitz’s takeaway from the roundtable,  “Xerox PARC: Still inventing cool new stuff after all these years.” Savitz blogged on about the “new” Xerox. Take a quick read through the blog post to see what we’re really all about today, and thanks to Eric for creating the photo gallery “A Visit to Xerox PARC” that accompanied the story.

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