Five Ways the Print Industry Uses AI from Xerox

By Dragana Pavlovic

Dragana Pavlovic
Dragana Pavlovic, Senior Vice President, Global Development Group, Xerox

(From the editor: A portion of this article was first published on

If you take an interest in annual industry predictions you’ll have noticed artificial intelligence (AI) tops nearly every reputable 2018 list. Amidst the sensationalist claims of robots stealing human jobs and societal concerns about AI spinning out of control, PricewaterhouseCoopers (PwC) was on hand to ground the AI conversation firmly in the present. In its 2018 AI Predictions, PwC stated that 2018 is the year that “AI will come down to earth – and get to work.”

PwC predicts that in 2018 AI will finally start doing things, yet not necessarily in ways which set the world alight per certain overzealous media headlines.

For AI to come down to earth, it needs to function at its most basic level and this boils down to automating processes – something the print industry has talked about for some time.

The four types of artificial intelligence

Before I discuss how the print industry uses AI from Xerox today, let’s agree on some terms and concepts. The definition of AI is generally accepted to mean the ability of a machine to imitate intelligent human behavior. Admittedly, this definition is an umbrella term for a broad spectrum of technology so the industry coined four types of AI:

  1. Reactive machines – The most basic functionality of AI where the machine can only react to current scenarios, with no ability to use experience to inform decisions.
  2. Limited memory – The machine can make observations about its environment to inform a decision i.e. the technology behind self-driving cars.
  3. Theory of mind – At this point, AI becomes more futuristic. To fall into this category, AI must have the ability to understand thoughts and emotions, and use this to react to the world around it.
  4. Self-aware AI – The most advanced type of AI and requires the machine to have its own consciousness, something that does not exist — yet.

5 examples of artificial intelligence for the print industry

There may be a lot of hype and speculation around the latter two categories, but in reality it’s the AI which falls into the “reactive machines” and “limited memory” categories which the printing industry should care about. This AI has the potential to open up lucrative new revenue streams for print businesses by improving the effectiveness of the end-to-end printing process, from print job creation through to continuous production and machine service optimizations.

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Printers use AI to automate tasks that were previously bottlenecks in the printing process – increasing the business’ daily output. Alternatively, you might decide to offload some of the more routine work to a machine in order to enable your team to focus on more strategic work. A few examples:

  • Smart algorithms in Xerox FreeFlow software figure out different document layouts, such as optimizing imposition in order to minimize printed waste.
  • In direct mail and catalogs, as more data about the mail recipients becomes available, you can now use that data create even more relevant mailings by automatically customizing the job content for the recipient.
  • In job submission, Xerox FreeFlow smart software can monitor which presses are busy and route new jobs to available presses.
  • Self-monitoring presses, like the iGen 5, constantly check themselves with many sensors. They use this information to make real-time in-process adjustments for things like paper alignment and image quality. This automation provides the best possible printing outcomes without human intervention.
  • Data about the press can be sent back to Xerox where our people use tools and algorithms to analyze it, compare it to expected performance, and identify software updates or adjustments that a technician should make. Predictive analytics that determine the need for service before the machine fails are closer than you might think.

All of this means that creating more complex jobs is becoming more automated, which increases the volume and value of the pages. At the same time, the presses are becoming more productive and can be serviced faster.

Xerox digital presses and artificial intelligence

Production Print Workflow Software from Xerox helps you automate everyday operations, optimize printing investments, and enable new revenue streams through creative products and services.

Xerox iGen 5 Press: One platform; unprecedented productivity, automation, quality, and flexibility.

The Xerox Personalized Catalog Solution simplifies the production process and lowers costs.

What artificial intelligence does for printers today

In the spirit of coming down to earth, printing companies have a very real opportunity to take advantage of existing software and equipment to bring AI to their businesses.  Artificial intelligence gives print shops a huge opportunity to employ online data, or create targeted print catalogs or newsletters based on which pages the customer views.

So what are you waiting for? Step back, look at your current processes and see where you could use this revolutionary technology to unlock even greater value.

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  1. alexander June 25, 2018 -

    Do You Know the Types of Artificial Intelligence?
    Intelligence is the simulation of human intelligence but processed by machines mainly computer systems. The processes mainly include learning, reasoning and self-correction. With the increase in speed, size and diversity of data, AI has gained its dominance in the businesses globally. AI can perform several tasks say, recognizing patterns in data more efficiently than a human giving more insights to businesses.

  2. John Vian July 4, 2018 -

    AI will always be for our benefit, as long as it has been programmed with the right information. If one hears the bot say that “we will overcome humanity,” be aware.

    • Gregory Pings July 9, 2018 -

      In an upcoming article on this blog, two experts point out that about AI is only as good as the data it examines. The data, incidentally, is defined by humans, so we do have a say in the outcome. Thank you for reading this blog, John. I do appreciate your input.

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