submitted by Gina Testa, vice president, Worldwide Graphic Communication Industry Business, Xerox

Consolidation in the graphic communication industry is afoot once again – earlier this week Canon and Océ agreed to join forces. Given this economically challenging time it comes as no surprise. This competition drives innovation and operational efficiencies, and perhaps most importantly, it validates the strength of the production print market.

So how will the Canon / Océ partnership compete with Xerox? There’s no doubt that the combined strengths of the two companies will make an expanded technology portfolio available to the market. But we know that print engines are only one piece of the puzzle for the graphic communications industry. Our focus is on not only the technology, but also on workflow and business development. We understand the need to concentrate on all three segments to drive page volume and revenue growth. It’s why our total value proposition is unmatched by our competition.

We are primed for 2010. We have a solid global sales force in place with decades of production printing experience. We have a strong pipeline of new offerings that drive growth in the lucrative photo, packaging, high-end collateral, direct-mail and transpromo spaces. And, we will continue to provide reliable, consistent and experienced service support to our customers around the world.

The rest of the market – even when they combine forces – is simply playing catch-up.

– Gina Testa