Submitted by: Shell Haffner, manager, desktop product marketing team, Xerox
As I worked on the launch of our latest color solid ink printers, the Xerox ColorQube 8870 and ColorQube 8570, I started to see a correlation between how I approach my personal health and how companies should approach their purchasing decisions. Understanding the nutritional information for the food you’re taking into your body is similar to how companies need to understand factors like total cost of ownership and environmental impact before you bring a new technology into your organization. In the latest Xerox Blog Talk Radio podcast, I explore what information your business should be evaluating before you buy. You can listen via the BlogTalkRadio player on the sidebar of this blog. Would love your thoughts on the key factors you consider before making a purchase.