The “New” Business Worker – Thinking global, working mobile, tapping into services, and everything in between

Submitted by Breanna Banford, social marketing specialist, Xerox Enterprise Business Group


If you’re the typical business worker, you only have so much time in one day to get your work done and check off the tasks on your To-Do list. You don’t have time to focus on whether the back office is up and running, or how to keeping things moving. You’ve got relationships, projects, resources, and people to manage. And, if you’re thinking about whether the technology is working, or, let’s face it, worried about something as mundane as printing, (unless you’re a printer) you’re probably not having a very good day. 

So, just what is a good day?  It’s a day when it all just works, it’s hassle free, and you don’t have to think about it. At Xerox, we work behind the scenes to help our customers focus on their real business. We recently hosted a Real Business Live customer event in Cincinnati to touch base with our customers from the Ohio area. About 130 people joined the event for an in-depth look at how Xerox is committed to the freedom to do more through simpler technology, powerful mobile solutions and services, and we heard much more about what businesses need from companies like Xerox to make every day work hassle free and to run more smoothly.


Russell Peacock, president of Xerox NA, speaking to the crowd about how businesses are thinking global and working mobile.

During the event, Medical Mutual of Ohio participated in a customer panel. We had the chance to ask them how unique Xerox innovations, like ColorQube, have improved their business. Andy Balazs, VP of Enterprise Technology at MMO said, “[Xerox] helps us serve our clients better and faster.” They spoke to the crowd explaining that as insurance providers, information privacy and security were major issues they considered in their decision to purchase their fleet of Xerox ColorQubes. MMO needed a company that was flexible enough to grow and adapt with the changes in the healthcare industry.  Watch their customer testimonial for more details.

Mobility without compromise also appeared to be a big motivator for the customers in attendance. Bill Knott of LCA Vision was intrigued with the Xerox Mobile Print Solution because his office has several field employees and executives who travel frequently and mobile printing is a necessity. Knott liked the benefits that come with forwarding emails from a smartphone and having the ability to print them securely, when it’s convenient for him. He also stressed that LCA Vision’s executives will value sending the documents they want printed to their office while they’re away.

Gaining this insight from our customers helps us understand what Xerox needs to do to provide hassle free, innovative technology, services and solutions that are cost effective, productive and secure.


Sales representative, Michal Stimson, gives a demonstration on the ColorQube 9300.

Leave a comment below – give us an update on your business and how you see technology and mobility changing the way you work.

Be sure to visit the virtual events site to see all the highlights, videos and photos from the Real Business Live event in Cincinnati – you’ll find it in “Visit a Virtual Event” then “Freedom to do More 2011.” Enjoy!

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One Comment

  1. twitter button June 25, 2012 - Reply

    I like the speed of online 21 ! No standing in qeues, waiting for gamblers to finish with a machine.

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