Christa Carone, Chief Marketing Officer, Xerox Corporation
What’s one of the first things you do when logging in each morning? I suspect many office workers are the same…clicking on the letter icon to open Microsoft Outlook…watching the emails and meeting notices stack up. Sigh. Sip of coffee. Let the day begin.
At Xerox, we’re adding a wink and a smile to the realities of the workday, as lived through Outlook. Introducing Business of Your Brain™. It’s a free desktop application from Xerox that analyzes your emails and calendar notices to help identify what’s taking you away from doing – you guessed it – your real business.
Available for download at www.BusinessofYourBrain.com, the app takes a lighthearted approach to revealing insights about how we spend our workday by pointing out an alarming number of distractions. After using it, you might think twice before setting up yet another meeting or emailing your colleague one more time just to say thanks.
The app is completely secure – no one has access to the analysis of your brain – I mean your inbox – except for you. You have the ability to share some of the data via your social channels…but, that’s entirely up to you. It’s really none of our business if 65 percent of your incoming email contains trash talking about how the Mets will beat the Phillies this weekend.
At Xerox, our value proposition is clear: we provide the technology and services that help our clients run their businesses better. Because when these basic processes operate more effectively, business is liberated and you can focus on what you do best, your core business – your real business.
Take a moment to download it today. Feel free to share it with your friends and colleagues. Post a comment here or on the Xerox Facebook page to let us know what you think.