By Bob Wagner, Corporate Public Relations, Xerox
What does 2013 hold in store for industries served by Xerox’s technology business? Here are three predictions:
1. More businesses—small, medium and large—will cut costs and boost productivity by simplifying their print environments with managed print services (MPS). The print infrastructure continues to be an overlooked source of cost control. Increasing global competition—and shrinking margins of error—will pressure businesses to engage services that will trim and corral their printers, copiers and fax machines.
2. More MPS contracts will be administered by IT resellers. Savvy resellers will recognize the opportunity MPS affords for recurring revenue, profitable growth and developing a broader portfolio of services to drive more rewarding long-term customer relationships and ongoing collaborations. And, resellers will recognize that the opportunity is especially ripe because MPS is currently experiencing rapid growth among the small- and medium-size businesses that are their heartland customers.
3. More commercial print businesses will find profit and growth by building broad portfolios of graphic communications services to complement their print offerings. The industry transformation continues. More printers will become marketing partners, target list developers, digital asset managers, mobile marketing experts, social media gurus and even—yes—MPS providers. Print—and especially digital print—will continue to play a critical role as one of many services.
BONUS PREDICTION: The men’s hockey team at RIT—alma mater to many in the IT and graphic communications industries—will overcome its disappointing December, surge in January, and earn a bid to the NCAA Division I playoffs. Go, Tigers!
Bob heads global communications for Xerox’s technology business and is a proud RIT alum.