by, Jeff Jacobson, President, Global Graphic Communications, Xerox Corporation

The graphic communications industry continues its transformation at the intersection of print and electronic media.

This is not an intersection that can be navigated with a simple traffic signal. Yet, it’s an extremely vital place where graphic communications providers find new and creative ways to contribute to multi-media marketing campaigns.

Charting new courses can be daunting – that’s why Xerox formed its first-ever global organization dedicated to the graphic communications industry.  And, since I am all about bringing value to the customer, we’ve been working hard to realign U.S. and European sales and support teams to ensure our operations are strong, responsive and effective.

Our commitment will be especially evident at the largest graphic communications trade show in North America—Graph Expo—opening Sunday in Chicago.  We’ll showcase 10 print engines, along with solutions that make work simpler and tools that open up new revenue opportunities.

We’ll transform a 13,000-square-foot space into an interactive, educational resource center, dedicated to graphic communications providers who are boldly redefining the industry and its future.

If you’re attending Graph Expo, stop by our booth so we can talk about how you are navigating the intersection of print and electronic media.  If you’re not attending, feel free to post a comment.

Either way, this is one intersection you don’t want to avoid.

Graphic communications is Jeff Jacobson’s passion.  An industry veteran with more than 25 years experience, Jeff’s mantra at Xerox is simple, real and relevant: develop all-encompassing relationships with current and future customers.