Barbara is responsible for Xerox brand and product advertising in more than 35 countries, including traditional television, print, radio and outdoor, as well as digital media. Her responsibilities include the formulation of advertising strategies, campaign development and implementation, and media mix optimization, with a focus on integrating and amplifying paid, owned and earned media.
She serves on the boards of the Ad Council and the International Advertising Association, and is panel member on the National Advertising Review Board. In 2014, she was on the Brand Innovators list of the top 50 women in brand marketing, and has been twice named a top multinational marketer by the Internationalist.